Headquarters
UAE
Business size
Enterprise
Industry
Automotive
Goal
Exceed customers expectations.
Bentley Emirates
Bentley is building a bespoke queue management system that empowers its sales teams to exceed customer expectations.
Challenge
Bentley is synonymous with quality, design and luxury. Its customers expect the very best experience at every step of their buying journey. That’s why Bentley Emirates approached Builder.ai to help exceed customer expectations.
Solution
We worked with Bentley Emirates to build a bespoke queue management system and accompanying admin app that empowers its sales team to deliver a best-in-class showroom experience.
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Project Overview
Product
Studio Store
Features
14 features
The Builder.ai platform gives you complete confidence that the app they're going to deliver is going to a higher calibre. It’s user-friendly, advanced and responsive.
Ramez Kassem
Sales Manager at Bentley Emirates
Exceeding customer expectations
The Bentley app allows the sales team on the showroom floor to manage all their day-to-day appointments. From the app, users can see their schedule and upcoming meetings with each customer’s unique details, to help them select the right vehicle. Whilst, team managers get a far better understanding of how their teams are performing with key metrics like meetings booked and time tracking.
An asset, not just an expense
The team explored several different options before approaching Builder, “We looked at a few off-the-shelf apps but nothing met what we needed in terms of features. When you have the source code, it becomes an asset and not just an expense.”
Sales Manager Ramez Kassem was keen to empower the Bentley team, “We have a three-story showroom so it’s important for our team to have a tool to manage their queue of appointments.”
Finding the right tech partner
That’s why Ramez chose to partner with Builder, “the Builder.ai platform gives you complete confidence that the app they're going to deliver is going to a higher calibre. The dashboard, whiteboard, release schedules, timelines, all your meetings - everything is just there. It’s very user friendly, advanced, and responsive.”
Ramez also praised the team behind the platform, “It feels like it’s their project as much as it’s ours. The level of professionalism and how diligent they were with everything was extremely impressive.”
Working with us
Ramez is excited to continue working with Builder to refine the Bentley app. “We’re excited to see the potential of the app. I'm really keen to see the outcome and the final result.”
“Whenever the Builder.ai team sees room for improvement, they bring new ideas to the table. They’re always looking after you, helping you accomplish everything you set out to achieve.”
Some of the features used
Catalogue
Create and manage a list of products or services users can view and navigate through. This may include descriptions, pricing, images and other details about each item. Helpful when users are browsing by making comparison easier.
Store locator
Allows users to quickly find physical locations of a business by tracking a device geo-location or searching within a region. Convenient and user-friendly, it helps boost business connections. Needs a third-party integration, so the final cost depends on their pricing.
Dashboard
An interface to view and digest relevant analytics data in an easy-to-understand visual format.Great for when users need to keep track of important metrics such as sales, cash flow and product performance.
In-App Notifications
An interface for users to view and manage notifications they receive within the product. From there, they can perform functions such as reply, mark as read and delete. Helpful for keeping users informed.
Feedback
Users can send and receive feedback (in text form) from each other. Useful for making communication flow faster than through emails.
Chat
Users can live chat with each other on a 1-on-1 basis. They can write messages, share images and send and receive push notifications.
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